Faith Based Initiative - S6-E10
Other mistake: In the flashback episode where the early days of the first Bartlet campaign are shown, Toby is "teaching" C.J. the proper technique for passing a basketball, something she is not very good at. Yet in this episode, when C.J.'s sexuality is questioned in the news, her history as a star basketball player in high school and college is revealed.
Answer: It's in reference to the many televangelists and revival ministers usually associated with the right-wing that have been convicted of tax fraud (Jim Bakker and Tamy Faye being a more famous set). Occasionally, the more unscrupulous ministers have bilked millions from believers all in the name of God.
Nikki