Wyborne: I'm Wybie. Wybie Lovat.
Wyborne: Short for Wyborne. Not my idea, of course.
Miss Spink: Oh, Caroline. Caroline, Caroline, Caroline. You are in terrible danger.
Mr. Bobinski: The problem is my new songs go 'ooompa, ooompa' but the jumping mice play only 'toodle toot' like that. It's nice but not so much amazing. So now, I switch to stronger cheese and pretty soon, WATCH OUT!
Sweet Ghost Girl: Be clever miss. Even if you win she'll never let you go!
Cat: You realize you're going right into her trap.
Coraline Jones: They're my parents.
Cat: Challenge her, then! She has a *thing* for games. She won't be able to resist.
Coraline Jones: How can you walk away from something and then come towards it?
Cat: Walk around the world.
Coraline Jones: Small world.
Coraline Jones: Back home, cats don't talk. So how are you able to...
Cat: I just can.
Cat: You probably think this world is a dream come true... But you're wrong.
Answer: The Beldam lures victims by offering them something they want. In Coraline's case it was more attentive parents. It's not said what exactly was used to lure the parents but it must have been something they both wanted.