Markus Kane: Joey. Joey. The box, with its implications of rigidity and squareness, symbolizes unimaginative thinking and painful frustration.
If the cars are assigned on a "first come, first served"-bases, how can the tv programme have footage of the drivers posing with their cars, seeing as not all of them survive?
At the beginning of the movie Markus Kane is watching TV with a woman, the show that he is first watching is Death Race 2000 before changing the channel. Death Race 2000 is what the Death Race movies are based off of.