Set in the 1940's, Norville, a simple-minded low-level employee at Hudsucker Industries is promoted to power by an unscrupulous board of directors. He surprises them by coming up with the idea for the hula hoop and enjoys his fifteen minutes of fame as well as the attentions of Amy Archer, a woman reporter undercover as his secretary. Things turn sour, though, as Norville changes and becomes tarnished by power and less appealing to the public.
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