Take me out to the ballgame - S2-E1
Corrected entry: When Samantha sees Carrie's picture in the paper, she says 'honey, that dress just paid for itself.' The picture is tiny, black and white and shows Carrie from the shoulders up; all you can see in it are the dress straps and just barely. (00:12:40)
Correction: The comment meant that the dress had cost a lot of money but the instant press of her with Joe would have a big payment. That kind of press was going to make Big drool and the public jealous. Hence, that expensive dress paid for itself, she was photographed. Doesn't matter that the dress isn't actually seen in the photo.