Question: In the scene leading up to where the mirror is knocked off and the car stalls, there appears to be a billboard in the background with a cowboy with his head in profile. In large letters above it is what appears to be the word "Impotent." (Not "Important"). Does anyone know what is with that?
Charles Austin Miller
7th Jun 2017
Answer: That billboard was part of an anti-smoking campaign from about 18 years ago. The image mocks the iconic Marlboro Man, with the cigarette in his mouth flaccid and drooping. The word "Impotent" is rendered large in the same type style as the old Marlboro logo. In much smaller text (not visible in the film), the sign reads, "WARNING: Smoking Causes Impotence."
Charles Austin Miller