Continuity mistake: Samara, as seen in the psychiatric sessions on the videotape, has a prominent gap in her front teeth - yet when she decomposes in Rachel's arms down in the well, the skull that is left has perfect teeth with no visible gap.

The Ring (2002)
Ending / spoiler
Directed by: Gore Verbinski
Starring: Naomi Watts, Brian Cox, Daveigh Chase, Jane Alexander, Martin Henderson, David Dorfman
On Rachel's seventh day, she finds the body of Samara and doesn't die so she thinks that the hellish nightmare is over. The next morning Aiden tells her it's not. She rushes to warn Noah, but it is too late. Samara crawls out of his TV and kills him. Upset, she burns the tape, and wonders what she did that Noah didn't to survive. She then realizes that she made a copy, and showed it to Noah. Since Aiden watched it, she has him make a copy so he won't die, and plans to have someone else watch it. On the DVD version of this film, you can see that Rachel puts the tape in the Employees' Picks section of a video rental store. The original script had her send it to the child murderer seen earlier in the film.
Geralyn
Dr. Scott: You don't want to hurt anyone.
Samara Morgan: But I do, and I'm sorry. It won't stop. Everyone will suffer.
Question: When does Rachel realise if she shows the film to someone else she won't die? And if she knew, is that why she showed it to Noah, to kill him on purpose?
Answer: No, it's wrong. Just making a copy won't save you; you need to show it to someone else, and then this someone else is cursed instead of you. The Japanese movie explains it well. Plus, in the official second movie, a man dies from Samara after making the copy because nobody watched it. Also, at the end of the 1st movie, Aiden asks from the copy, "What will happen to the one who will watch it?"
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Answer: At the end of the movie, she is crying about why she wasn't killed and Noah was. She vocalizes "What did I do, that he didn't?" That's when she sees the copy she made. It wasn't that she just showed it to someone else. She made a copy and Aiden watched that copy. Aiden is why it skipped her.
Almost right. It's just the copy. Copying the video makes it skip you. That's why she has Aiden make a copy as well.
lionhead
You have to show the copy to someone else as well. That's why Aiden asks Rachel at the very end "What about the person we show it to? What happens to them?"
Phaneron ★
But doesn't he have less than a day left by then? Hardly a time to relax, they need to make a terrible decision, quickly. I always had the idea making a copy was enough because of that.
lionhead
He watched the tape the morning of either Rachel's 4th or 5th day, so he should have at least 3 days left by this point. Though it appears the film was being inconsistent with the markings that Samara leaves on the tape's viewers, since Rachel noticed Samara's hand print on Aiden's arm and then his nose started bleeding. For Rachel, she got her nosebleed before receiving the mark on her arm.
Phaneron ★
Actually, you need to do both: make a copy and show it to someone else. This is further explained in The Ring 2. At the beginning, the guy had made a copy but since the girl covered her eyes and didn't watch the whole thing, he was still killed by Samara. So making a copy is not enough in itself to be spared if no-one else watches it. The same goes for Rachel. She made a copy on the 2nd day, but Becca tells her she only has 4 days left when she visits the psych ward indicating she hadn't been spared yet. It's only after Aidan watches the copy she made that death skips her for good.