There is no way cops would just walk up and open fire on a suspect unannounced, not knowing if he is armed or not, and with an innocent bystander so close.
Originally, the new "Ghost Face" mask was meant to be made out of human flesh that was being stretched over the killer's face, hence it distorts and resembles a "screaming face" like the original Ghost Face mask. This idea was dropped relatively early in filming. However, several scenes had already been filmed with the killer for the pilot, so in some shots, the mask is actually a CG model that's been added in over the original. (Though thankfully it's hard to tell which scenes have the digital mask).