Corrected entry: When Jack Black is on the bridge, after he kicks Ron Burgundy's dog over the side, he says "That's how I roll." The movie takes place in the 1970's. Although very funny, this urban slang/phrase is an anachronism. It did not appear on the scene until the early 2000's, so it's about 30 years out of sync. (00:48:55)
Luna Negra
17th May 2006
Correction: The term may have been popularised by the explosion in the media during the last decade, but the terms, "Let's roll" or "roll 'em" etc. when used in this manner have been around for the best part of half a century in the film and TV industry. It was used in the 1950's in conjuction with popular music and its attributions.
Mad Ade