Friso94

Corrected entry: It's quite clear throughout the movie that Alice is wearing eye make-up, and has possibly even dyed her hair black. So when did looks become important enough to take the time to apply make-up everyday?

Sammi

Correction: Well, it's not like she hasn't got the time at hands needed to apply make-up. The "why", probably because she wants to make a good first appearance at Arcadia, where she's headed. The rest of the movie plays in the 36 hours after that.

Friso94