Corrected entry: Very early in the movie when Rocky is at the Italian Market in Philadelphia, he enters "Claudio's" cheese store. He walks directly in and to the left at the counter facing Sal, the owner. Nobody ever goes directly to the left to the counter, you ALWAYS walk to the right around the shelves to the front of the store then to the counter. Counter traffic is strictly enforced at Claudio's.
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Correction: Perhaps for the general public. But Balboa is a world wide known star, and even more so a celebrity in Philadelphia. It is in no way a stretch to assume he is close personal friends of the owners of all the markets that he gets his restaraunt supplies from, and thus, can bend the rules a little more then the average joe.