Corrected entry: When the messengers ride out of the factory to put the posters out in the town, their motorbikes create the only tracks visible in the snow. It's not snowing that heavily, and it's not that late at night - so where are all the tire tracks? (You can see later in the film when Charlie, Wonka and Grandpa Joe are flying back to the Bucket household that it is quite an active town and that there would be plenty of tire tracks left from the day's traffic.).
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Correction: It is far too presumptuous to say it's not that late or it hadn't been snowing before the messengers etc. Just because there was a bit of traffic in the day doesn't mean there would be a large number of tyre marks in the snow at night. We are only shown a few streets and there is nothing to prove that cars or vehicles were driving at night and in that part of town. We don't know what time it is so it's impossible to say cars were driving around and we don't know how much snow has been falling up to that point.
Lummie ★