Corrected entry: The movie starts in Buenos Aires, Argentina - a Spanish-speaking country. Why are all the billboards, signs, etc. in English rather than Spanish?
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Correction: I'll find it very possible that in the future English will be officially the global language. (Now it's just unofficial.) That's surely the case also in this movie. Even those TV-spots and newsflashes in English are most likely seen all over the world, not just in USA or something. There also doesn't seem to be any boundaries anymore for people not to move where ever they like, some Americans to Buenos Aires and so forth. So to my money the globalization has been finally accomplished here.
S.Holmes