Steph_Jared

28th Feb 2005

Pretty Woman (1990)

Question: Is there any particular reason Julia Robert's dress was changed from the blue and white dress she wears at the beginning of the movie to a black and pink version of the same dress on the movie poster and film/disc cover? I've always wondered why - there's really no reason for the change.

Steph_Jared

Chosen answer: Posters are usually designed long after the film has been made, and by the marketing department. Decisions about the outfit may have been based solely on what was considered best by the marketing department (for instance, to match the color of the lettering in the title.) Also, Julia Roberts' head has been super-imposed onto a model's body in the poster image (just as Richard Gere's hair has been darkened). These are all creative marketing decisions.

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