Trivia: Often touted as the first "summer movie;" what this refers to is the now-typical marketing practice of doing most of the advertising before the film's release to build up hype ahead of a big nationwide opening weekend (at the time most movies opened in a limited number of markets to build a reputation). By the 80s this model was followed by big tentpole "summer blockbusters," but nowadays is the norm for the majority of studio releases year-round.
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