Answer:It's hard to nail down exactly why, but I think it was a combination of a few factors. The biggest of which was that it was released within a week of three other high-profile family films, including the surprise sleeper hit "Elf." It simply had fierce competition. It was also known at the time that the film had a somewhat troubled production, which could have impacted audience perception. I think it's also worth noting that, on the whole, Looney Tunes theatrical films tend not to draw huge box office numbers. "Space Jam" was their only real hit out of four theatrical films. One could argue that the popularity of Michael Jordan in the sporting world is what gave "Space Jam" a leg up over the other Looney Tunes films, as he brought in a wider audience.
Answer: It's hard to nail down exactly why, but I think it was a combination of a few factors. The biggest of which was that it was released within a week of three other high-profile family films, including the surprise sleeper hit "Elf." It simply had fierce competition. It was also known at the time that the film had a somewhat troubled production, which could have impacted audience perception. I think it's also worth noting that, on the whole, Looney Tunes theatrical films tend not to draw huge box office numbers. "Space Jam" was their only real hit out of four theatrical films. One could argue that the popularity of Michael Jordan in the sporting world is what gave "Space Jam" a leg up over the other Looney Tunes films, as he brought in a wider audience.
TedStixon