[Roger Thornhill's matchbook carries the initials RoT.]
Eve Kendall: What does the O stand for?
Roger Thornhill: Oh, nothing.
Roger Thornhill: The moment I meet an attractive woman, I have to start pretending I have no desire to make love to her.
Eve Kendall: What makes you think you have to conceal it?
Roger Thornhill: She might find the idea objectionable.
Eve Kendall: Then again, she might not.
Roger Thornhill: I don't like the way Teddy Roosevelt is looking at me.
Chosen answer: The original title for the movie was "In a Northwesterly Direction", as it was originally detailing the flight of a man from New York to Alaska, according to writer Earnest Lehman. According to Alfred Hitchcock, however, he took the title from a line in Hamlet, another work of fiction that is concerned with the slippery nature of reality. It is also worth noting that North by Northwest is not a direction on the compass at all. The nearest to it would be Northwest by North.
SexyIrishLeprechaun