Rio 2 (2014)

Jewel: We are not people, we're birds. We have to get out into the wild and be birds, Blu.

Question: The main villain of the movie goes a few scenes with you never seeing his face, until later on. And he just seems like the ordinary evil business man type of villain. Nothing special that I could tell. So what is the point of having his face hidden for so long in the film?

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