Winnie: Where are the rivers of blood, and the mountains of bones? I was promised rivers of blood.
Archibald Snatcher: I have been reasonable, and I can be unreasonable.
Eggs: Don't do it. You won't change who you are. Cheese, Hats, Boxes. They don't make you. "You" make you.
Winnie: You bit me. With your mouth.
Mr. Pickles: We're exterminators! Of justice.
Mr. Gristle: We exterminate justice.
Answer: The White Hats are the social elite and the cheese they enjoy is a status symbol. Snatcher is emulating the social group he desperately wants to join, even though he is severely lactose intolerant.
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