Question: I own a copy of the DVD, and the cover says "We're back". Why does it say this? It's the first film.
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Answer: The movie was originally released in theaters in June of 1984. It was released again to theaters in August of 1985 with the "We're Back" ad campaign. When Gremlins was released on video in 1999, they used the more recent "We're Back" artwork.
Myridon