Question: Cochran's plan hinges on kids still having the Trademark tags on their mask, and for some strange reason they keep those tags on. Marge even said they trademarks shouldn't come off easily. Why? You'd figure the first thing you and your kid would do after buying a mask is to remove the tags, so they don't rub against your skin.
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Answer: It is not a hanging price tag like you would typically find on a rubber Halloween mask. It looks more like a large silver button that is attached to the mask itself. Removing the button would leave a large hole in the back of the mask which would not be desirable. It also appears that the button has a front and back, meaning it was put onto the mask in two pieces. Presumably Marge is saying it would be very difficult to remove the buttons by trying to "open" them. The one child in the test run we see wearing the mask, albeit briefly, doesn't appear to be uncomfortable. That is until snakes and insects burst out of his head.
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