Question: It makes sense to me how Joy, Sadness, Anger, and Disgust's colors represent the emotions they are. Here's what I don't get though. How does Fear's color (purple) represent the emotion he is?
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Chosen answer: The filmmakers noticed that the traditional color for cowardice (Fear) was yellow, but Joy was already yellow (not because she was cowardice). Purple was then used for Fear, primarily because Joy was already chosen yellow. Docter states that "Fear was kind of, frankly, the leftover color. We tried to design them in a nice ensemble group so they looked good together."
Michael Paek