Given that the BBC are very much against product placement in their shows, its shocking the amount of placement that goes on in Alan Partridge. Its really in your face stuff. Ginsters pasties, BP petrol, Lexus cars, Flavia coffee machines, Directors bitter, Twix and Yorkie bars. In every episode the above are mentioned on numerous occastions. Not that I give a hoot about product placement myself, but am so surprised at how blatently obvious it is and yet the BBC have always been so against it.